aNYa Blogs!: Got Milk?

February 21, 2004

Got Milk?

Doodh has always been a big thing with me. As a kid I dont remember loving milk, but I always drank my glass - twice a day. I started really liking milk probably around 9th or 10th standard. Milk plain, flavoured .. or anything made from milk has always been on the top of the list for me. Even today I find a lot of food stuff 'dry' and prefer to soak it up with milk .. cakes, cookies, a peanut-butter and jelly sandwich. Biscuits (Marie, GoodDay) soaked with milk has always been the after-dinner snack of choice for me. (except for ice-cream, which incidentally is also made from milk). My love for doodh is so blatant that my roommates have promised (threatened?) to gift me a buffalo in my marriage! (whenever it might be .. and with whoever - I might add. (Ladies - please note))

The thing that caught my attention tho is that here in the US a deliberate and guided attempt (and a successfull one) is being made to popularize milk as a regular beverage. Their Got Milk? campaign has been extremely successful. It consists of catchy print and TV ads featuring models and celebrities with a 'milk moustache' and a message from them encouraging the reader/viewer to drink more milk. This was/is partly supported by the milk processors themselves. They have launched a new campaign called 'Shake Stuff Up' featuring excellent ads for chocolate milk too. Reminds me of our Doodh Doodh Doodh Doodh .. Doodh hai wonderful ad by the NDDB (National Dairy Development Board) back in India. It was amazing. I'l try to get a video of that. You can see some of the Got Milk? print ads here. Needs Flash.

Posted by anya at February 21, 2004 03:59 PM | TrackBack

Comments

he he ...a better idea..marry a buffalo, save your bucks...sowwiee...couldn't resist he h e

Posted by: Resh at February 21, 2004 04:21 PM

et tu Resh?
Seriously, this idea has also been presented to me by ppl. :-P
Also for those from Pune, marrying into the Chitale family is also a good idea. (The Chitales sell about 100,000 litres of milk daily.)

Posted by: aNYa at February 21, 2004 04:24 PM

Marrying into the ChitaLe family? hmmm .... i know what you "really" mean ... ;)

Anyways the print ad I liked the most is that of Hulk. There are all these celebrity picks loading up and suddenly you have a green hulk with a white moustache! nice!

Posted by: Ajit at February 21, 2004 10:06 PM

yup hulk ad is excellent. garfield is also good. also lara croft.

Posted by: aNYa at February 21, 2004 10:14 PM

Laloo would love to have you as a javai. Kaho to baat karkein dekhein...

Posted by: Amol Hatwar at February 22, 2004 02:51 PM

What happened to the milk + alchohol scheme in the US? I think some company did try coming with milk + eight percent spirit.

Posted by: Amol Hatwar at February 22, 2004 02:54 PM

really (devilish grin) milk AND alcohol .. will have to check it out for sure.

the laloo thing reminded me of My Big Fat Greek Wedding. I'll stick with the Chitale khandaan.

Posted by: aNYa at February 22, 2004 03:35 PM

This is about ur F1 Blog..
This year is now or never kinda thing for Kimi
a) MS will not be as motivated,Last year Fangio record was something to look forward to
b)JPM will not be focussed with Mclaren move playing on back of mind

My Oustiders on this season would be Renault
About F1 in India ,Its another case of owning a white elephant ... lets see though

Posted by: mahesh at February 22, 2004 04:09 PM

andya..Gaavvali ddodhwali is also a good choice :)
neways..I know some ppl who simply love milk and whiskey (I was *shocked* ;) but I really know them and they say its the best !!)

Posted by: Mandar at February 22, 2004 05:52 PM

And then there's White Russian of course... *drooling*

Also try PB&Honey..

Posted by: Chinmay at February 23, 2004 12:18 PM

Lol..Milk indeed.Now every time I look at you it will remind me of a hungry calf.
And no,ain't writin nemore pots,I m bored with this medium.Maybe after a while....
What abt the tagboard?

Posted by: Equinox at February 24, 2004 12:23 AM

debating tagboard

Posted by: aNYa at February 24, 2004 12:39 AM

Its a welcome change from hearing about people who hate milk and its various derivatives.

Posted by: madhu at February 24, 2004 04:26 AM

Hello Anya !!

well I came across your blog while looking for something over the internet and read about the "doodh doodh" commercial. You said that you would try to find that commercial video somwhere? well have got found it ? I would like to have a copy of it if possible ? even a audio would do if you have one ?

thanks,
Robin

Posted by: Robin at September 19, 2004 03:58 PM

i'm looking for http://steelbuildings.angelcities.com

Posted by: steel buildings at November 1, 2004 12:58 PM